How we write, source and correct.

What we publish

Articles that answer a question an executive running growth would ask, grounded in first-hand operating experience, client evidence where we have permission, clearly labelled examples, or reputable third-party research.

How we label evidence

Every figure on this site carries one of six evidence classes: delivered, in pilot, estimated, illustrative, client-reported or qualitative. The definitions are on the case studies page. We do not imply that a pilot caused a result when other factors moved in the same period.

Sources and citations

Any statistic, benchmark or market claim from an external source is cited on the page with the author, title, publisher, year and a link. If we cannot find and link the original, we do not use the figure.

Frameworks and attribution

We credit frameworks to their authors where we use them. For example, the Where to Play / How to Win choice structure is from A.G. Lafley and Roger L. Martin, Playing to Win (Harvard Business Review Press, 2013). Loopium's own instruments (Growth64, the Pulse Index and the Loopium Orchestration System) are described as ours.

Clients and permissions

Case studies are published only with the client's permission. Where identity or figures cannot be disclosed, we say so on the page. We never publish client logos, quotes or testimonials without written approval.

Use of AI in our writing

We may use AI tools to help research, draft and edit. Every article is reviewed, fact-checked and approved by the named author, who is accountable for its content.

Dates and authors

Each article shows its author, their role and credentials, and its publication date. An "updated" date is shown only when the content was substantively reviewed or revised.

Corrections

If you find a material error, email hello@loopium.proCopy with the page and the correction. We will review it, fix the page if we agree, and note the correction and its date at the foot of the article.