DeliveredFMCGStrategy Execution

Strategy that survives contact with the execution calendar.

Loopium rebuilt strategy formulation and execution as one cascade: named choices, accountable owners, practical measures, and a rhythm of business that made the strategy visible every week.

CascadeClear strategic cascadeQualitative
OwnersNamed owner per choiceQualitative
MeasuresMeasures against each choiceQualitative
RhythmDaily, weekly, monthly and quarterlyQualitative
FP&AIntegrated with financial planning and analysisQualitative

Context

An FMCG business had a strategy document and an operating calendar that rarely met. Choices made at the annual offsite were hard to trace to the meetings, owners and measures that ran the business week to week.

Mission

Rebuild strategy formulation and execution as one cascade, using the Where to Play / How to Win choice structure, and connect each choice to an owner, a measure and a place in the rhythm of business.

What changed

  • A clear strategic cascade from aspiration to choices to initiatives.
  • A named owner for each strategic choice.
  • Measures set against each choice.
  • A daily, weekly, monthly and quarterly operating rhythm in which the strategy is reviewed.
  • The cascade integrated with financial planning and analysis, so choices carry a financial consequence.

Evidence

Evidence note

Status
Delivered
Evidence classes
Qualitative
Disclosure
Client identity and figures withheld by agreement.
Note
Delivered engagement. Numerical performance has been withheld at the client's preference for data privacy.

What remained with the client

  • The strategy cascade and its owners
  • The measure set for each choice
  • The rhythm of business: daily, weekly, monthly and quarterly reviews
  • The link between strategic choices and the financial plan

The Where to Play / How to Win choice structure is from A.G. Lafley and Roger L. Martin, Playing to Win: How Strategy Really Works (Harvard Business Review Press, 2013).

Sources

  1. A.G. Lafley and Roger L. Martin. Playing to Win: How Strategy Really Works. Harvard Business Review Press, 2013. hbr.org/2014/12/playing-to-win-how-strategy-really-works

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